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Suspended between theories of manipulation and the public health catastrophe that continues to shake our world, there is a whole range of answers to the questions posed by scientists, doctors, politicians and ordinary folk – when, where, how and why did it all begin? Given the various concepts and ideas on the future corona world, it is important to keep asking and (still) avoid simple and mind-numbing answers. The world of media has also reached or surpassed a tipping point – can we even shake the illusion we deserve some "new normal"? Or perhaps the future holds a "new abnormal" world, alongside the "old abnormal". On the one hand the pandemic has changed our behavioural patterns, and will continue to do so, but it has also changed our way of thinking, reaching conclusions and perceiving the external world and the world within us. On the other hand, are we in part historically regressing through our acceptance of half-dictatorship, lockdowns, immovability, blandness and hiding our smiles? Why and how might the philosophy of the media help with this challenge of views in some new techno-feudalism? Will we adopt any new lessons? We must first remember the legendary children's show Sesame Street and its revolutionary insight – you can teach children only if you attract their attention first...

Suspended between theories of manipulation and the public health catastrophe that continues to shake our world, there is a whole range of answers to the questions posed by scientists, doctors, politicians and ordinary folk – when, where, how and why did it all begin? Given the various concepts and ideas on the future corona world, it is important to keep asking and (still) avoid simple and mind-numbing answers. The world of media has also reached or surpassed a tipping point – can we even shake the illusion we deserve some "new normal"? Or perhaps the future holds a "new abnormal" world, alongside the "old abnormal". On the one hand the pandemic has changed our behavioural patterns, and will continue to do so, but it has also changed our way of thinking, reaching conclusions and perceiving the external world and the world within us. On the other hand, are we in part historically regressing through our acceptance of half-dictatorship, lockdowns, immovability, blandness and hiding our smiles? Why and how might the philosophy of the media help with this challenge of views in some new techno-feudalism? Will we adopt any new lessons? We must first remember the legendary children's show Sesame Street and its revolutionary insight – you can teach children only if you attract their attention first. ; Između teorija manipulacija i zdravstvene nepogode koja je potresla svijet nalaze se brojni odgovori na pitanja znanstvenika, liječnika, političara i običnih ljudi – gdje je, kada, kako i zašto sve započelo? Obzirom na razne koncepte i ideje o svijetu korona budućnosti, bitno je stalno postavljati pitanja i ne (još) priklanjati se jednostavnim i zatupljujućim odgovorima. Svijet medija također je dostigao ili prešao točku preokreta – možemo li se uopće riješiti iluzija kako zaslužujemo nekakvo "novo normalno". Ili, naprotiv, čeka nas svijet "novog nenormalnog", ali i uz "staro nenormalno". Pandemija, s jedne strane, mijenja i mijenjat će ne samo naš način ponašanja, već i naš način razmišljanja, zaključivanja i percepcije svijeta unutar nas i izvan nas. S druge strane, vraćamo li se dijelom i povijesno unatrag, pristajući na polu-diktature, zatvaranja, nekretanja, bezličja i skrivanje osmijeha. Zašto i kako bi filozofija medija mogla pomoći u ovom izazovu mišljenja u nekakvom novom tehnofeudalizmu? Hoćemo li nešto naučiti? – moramo se najprije sjetiti legendarne dječje TV serije Ulica Sezam i njene revolucionarne spoznaje - djecu možete naučiti nešto samo ako im privučete pozornost.

Prvi svjetski rat bio je (ne)očekivana situacija zastrašujućeg intenziteta koja je uvelike izmijenila dotadašnje pojmove i rasprave o ograničenosti ratnih djelovanja. Bio je pomalo »očaravajući« za tehnologe, uzbudljiv za političare i šokantan za intelektualce. Međunarodni odnosi (preko Lige naroda i Ujedinjenih naroda) nakon Drugog svjetskog rata više nikad nisu bili isti, uz tihe ratove koje su vodili idealisti i realisti teorija politike i međunarodnih odnosa. Kenneth Waltz, kao neorealist, usmjerava raspravu o smislu rata manje na pitanje ljudske prirode, a više prema pitanjima država, međunarodnih sustava te prema globalnoj strukturi koje stvara potrebu za ratovanjem ili za uspostavljanjem mira. Uviđa da suvremene metode (filozofije) politike i političke znanosti valja i dalje prožimati s klasičnim pristupima i kriterijima filozofske i političke misli. U raspravi o naravi ratovanja ili nužnosti mira valja razotkrivati koncepte sile i državne dominacije – koja se provodi u kulturnoj, tehnološkoj pa i masmedijskoj sferi – i kritičkim pristupom Noama Chomskog. Potrebno je i (re)afirmirati stav javnosti, reakcije intelektualaca i ozračje što ga je izazvao Prvi svjetski rat da bismo se – i kroz eseje Hermanna Hessea – bolje suočili s današnjom postmodernističkom dehumanizacijom i beznađem aktualnih koncepcija i perspektiva ratovanja. ; World War I was the (un)expected situation of frightening intensity that has greatly changed the prior concepts and discussions about the limitations of war operations. It was somewhat "enchanting" for technologists, exciting for the politicians, and shocking for the intellectuals. International relations (through the League of Nations and United Nations) after World War II changed, with silent wars being led by idealists and realists of the theory of politics and international relations. As a neorealist, Kenneth Waltz directs discussion about the meaning of war less towards the matter of human nature, and more towards the questions regarding countries, international systems, and global structure that create the need for a war or the need for establishing peace. He recognizes that modern methods of (philosophy of) politics and political science should still be pervaded with classical approaches, and criteria of philosophical and political thought. In the debate about the nature of war or about the necessity of peace, the concepts of force and the state domination should be exposed. They are carried out in the cultural, technological, and even in the mass media sphere, and here Noam Chomsky's critical approach is needed. Attitude of the public, the reaction of intellectuals, and the atmosphere which was caused by the First World War has to be (re)affirmed in order to – and through the essays by Hermann Hesse – better face with today's postmodern dehumanization, and the pointlessness of current concepts and perspectives of War

Natural sciences and technologies place artificial intelligence, robotics and cyborgs at the centre of human attention. However, virtual and augmented reality and the unthinkable possibilities of the future media and communication between individuals and social groups might be deeper and broader than we think, and evolve in forms we have not hoped for. If philosophy wants to focus on the essence of scientific-technical age, it must reflect on the very foundations of computer-operational thinking, because artificial intelligence has already started to develop its own consciousness and may, in the future, devise a strategy of development beyond man and without man.